What Goes Into Marketing A Real Estate Property?

29 December 2016
 Categories: Real Estate, Blog


Many of the same principles of marketing other types of products go into selling a piece of real estate. Here are some of the factors that play a role in how well a real estate product "sells".

The Reputation of the Company

The first thing that buyers may look at when choosing real estate is how well they respect and like the company that they are working with. In case of a home or commercial property, this means that you need to choose a real estate agent who is knowledgeable about their niche, who is well-respected in the community, and who is personable. When your potential buyers interact with a real estate and their backing firm, this can go a long way in building trust that you offer a great product.

The Product Itself

The building itself will also play a role in how quickly the property sells, of course. Buyers may look at this from many angles. For one, it has to have personal appeal. It also should appeal to the masses; especially when it comes to commercial space, buyers will be looking to see that the building has a modern style that would be appealing to many types of businesses. Buyers may also look at your local market to see whether they would have an easy time reselling the property or renting it out. And they will look at the condition of the property; how much work do they need to put in to make this place a home or a viable commercial space? Your commercial real estate agent will be invaluable in helping you design your "product".

The Product's Reach

Even if you have a great property, it will be hard to sell if no one knows about it. Hopefully, if you've chosen the right real estate agent, they already have a plan for how to get your property in front of as many potential buyers as possible. This could mean throwing open houses, but it could also mean researching which online platforms are important to buyers in your area and your niche.

The Message

Finally, the right message can help buyers understand the importance and uniqueness of your property. What makes your property so special that they have to buy it? Marketing your property the right way will take a few components. Photos with professional lighting and the right angles are one piece. Having writing that highlights important selling points of your property is another. It all comes together to make a property attractive, or not.